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For years, there has been a push within the pharmaceutical industry to move “beyond the pill” — in other words, to build and deploy complementary services and solutions to diversified customers.
Hi Pharm has implemented the new concept, expanding beyond products into the wide seas of services, that complete its product portfolio, and the rationale is simple and elegant:
1) medicines alone are often not enough for patients to achieve optimal clinical outcomes
2) as pharmaceutical pipelines dry up, beyond-the-pill businesses can be valuable new sources of revenue.
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